Which was the first product ever sold through a hyperlink in an email—essentially making it the earliest recorded instance of email marketing with a direct response element?

A) A pair of Levi’s jeans
B) A Sting concert ticket
C) A CD from a rock band
D) A Pizza Hut pizza

You Know we love FREE STUFF...

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Are your Emails missing or hitting their mark?

📨 The Forgotten Email: How One 1999 Campaign Still Outperforms Modern Funnels

Before social media ads or automated funnels, one of the most effective online campaigns in history was a plain-text email. No graphics. No buttons. Just one clear message… and it worked like wildfire.

In 1999, Hotmail and BlueMountain.com partnered to promote free digital greeting cards. The email? Simple. It offered users the chance to send a card to a friend—with a single click.

The result?
Over one million new users in just weeks. All from one email.

No pixels. No landing pages. No 5-part sequences. Just a clean message, relevant value, and a viral loop.

Why it worked:

• Simplicity – It felt like a personal note, not a pitch.

• Value – Everyone loves free. And in 1999, digital cards were hot.

• Built-in virality – Sending a card meant someone else got the invite.

It’s a powerful reminder: Sometimes, one clear, authentic message can do more than your entire funnel.

Think about your next email campaign.
Could you simplify it? Could one message say it all?
Try sending something stripped-down, personal, and focused.....

 Then measure the difference..

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D) A Pizza Hut pizza

In 1994, Pizza Hut allowed customers to order pizza online through a hyperlink in an email. It marked one of the first known uses of clickable commercial links, laying the groundwork for modern email marketing.